BizSugar.com › Marketing › How Strategic is Your Marketing Plan?

In the past five years, like many of you, my business has changed dramatically. As a marketing and advertising professional, the introduction of social and mobile media has produced a brand new paradigm for brand management, retail marketing, and customer communication. So much in fact that it has thrown the entire agency model into chaos.

No longer can advertising agencies count on a 15% media commission for revenue, or rely on some clever television ads to drive the business goals of a client. We have had to become more responsive, more creative and more diverse in what we do.

Plus, now outside marketing consultants find ourselves competing with internal resources when it comes to things like plotting Facebook strategies, deciding when to rely on Pinterest over Twitter or implementing QR codes on a mobile platform.