BizSugar.com › Marketing › How The Customer's Involvement In Your Business Develops And Changes From Start To Finish

There are many different types of customers you can have with your business ranging from the random one time buyer to the long-term loyal customer. These types of customers will determine what your overall brand story is. The customer takes many things into consideration when buying, from the price, to the service and even the environment in which you provide your product. All these factors, plus more, will determine their involvement in your business and the story they tell about you is based on what type of customer you develop them into.