BizSugar.com › Marketing › How to Attract AAA Customers: Part 1

Years ago my brother-in-law was driving across the U.S. with a friend. After half a day of driving through the Midwest, they pulled over at a truck stop to rest and stretch their legs.

They were getting back into the car when a middle-aged man came up to them.

“Hey, fellas, can I have a lift?”

“Where do you need to go?”

“New York.”

“Sorry, we’re going to LA.”

“Hey, that’s good too.”

They looked at each other. There was no way they wanted to be stuck in a car for the next few days with someone who had no idea where he was going.