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If you are targeting a teenage audience as customers for your retail store and are worried that they’re solely shopping online, you can rest easy.
While teens are indeed becoming more likely to buy online than they were in the past, they still prefer to buy from companies that have brick-and-mortar locations than purely online players, reports a new study on teen spending habits.
There’s plenty of reasons for targeting a teenage audience as retail customers. Not even counting the parental purchases they influence, U.S. teenagers control an astounding $75 billion in discretionary spending annually, according to Piper Jaffray’s 29th semi-annual Taking Stock With Teens research survey. More than one-third of teens are currently employed — up from the last survey — meaning they have more money to spend.