BizSugar.com › Marketing › How to Capture the Millennial Customer

Where are Millennial consumers spending their money? Boston Consulting Group recently conducted an in-depth survey of Millennials (age 16-34) and older consumers (age 35-74) to compare their behaviors and attitudes. The study, Millennial Passions: Food, Fashion and Friends, has some valuable insights into how companies need to market to these consumers, particularly restaurant and retail businesses.