BizSugar.com › Marketing › How to Create a Cart Abandonment Strategy to Win Back Lost Customers

Every eCommerce website loses customers to cart abandonment — what you need is a cart abandonment strategy to make sure those customers come back to close.

If you run an online business, you’ve probably come across this problem:

Shopping cart abandonment.

No matter which industry you operate in or how well-designed your site is, you will come across customers who come to your site, add products to their cart, and at the moment of checkout get cold feet.

This represents a significant loss of revenue.