How to Create a Culture Overhaul :: Small Business Marketing Blog from Duct Tape Marketing | Small business news; tips; networking | BizSugar

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How to Create a Culture Overhaul :: Small Business Marketing Blog from Duct Tape Marketing

Posted by SaraJantsch under Marketing
From http://www.ducttapemarketing.com 4982 days ago

In today's post John Jantsch covers the importance of culture in any small business. How you must direct the rider, motivate the elephant, and share the path.

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Written by businessavante
4982 days ago

Are you sure the "elephant" here isn't really an analogy for the employees? Motivate the elephant, not the rider, the rider already has the data & knows what to do. Then the rider is an analogy for management. (The article says the rider is logic, the elephant is emotions - but I wonder.)

Duncan

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