How To Create Effective Visual Content That Boosts Engagement

Posted by adamjayc under Marketing
From http://www.bloggingwizard.com 3765 days ago

The last time I checked, humans had an attention span of less than that of a goldfish.

We were sitting at a lousy 8 seconds with the fish being more capable of focusing for a good long 9 seconds.

Humans are wired for visuals. Facebook was smart to get that in 2011 and launch their Timeline feature. Timeline saw a whopping 65% increase in engagement for Facebook.

The success of visual-social platforms like Pinterest and Instagram is more proof.

It’s no surprise then that marketers and bloggers using visual content are getting more engagement per user, more leads and followers in comparison to those who haven’t yet used visuals in their marketing strategy.