BizSugar.com › Marketing › How To Create Story Around Your Brand

Stories are not quickly forgotten. We remember what is told to us in the form of a story more than anything else. We talked about why you’d want to use serial content. We talked about the structure of a great story. But how do you actually do it, as a brand? Do you have to be some kind of great novelist? As it turns out, no. Tell Your Story With Words Actual story writing isn’t for the faint of heart. The fact that you have to keep it brief might help you. Being brief on the internet isn’t going to [...]