BizSugar.com › Marketing › How to Email Your Way to App Success

To make an app successful there are various disciplines to master: the general art of marketing, for example, consisting of ASO, PR and paid advertising. But today I’m here to discuss the importance of an almost ancient tradition known as email marketing.

Some people believe this marketing form disappeared slightly after the Cretaceous period (made popular, of course, by the Triceratops and T-Rex), but I’m here to dispel that myth. Not only is it still alive, but it is also one of the most effective marketing tools available.