BizSugar.com › Marketing › How to Increase Case Study ROI: 21 Experts Reveal their Marketing Success Stories

It happens to every marketer. You want to reach a particular sector of prospective customers, but no matter what you do, your prospects don’t convert as much as you’d like. That’s what happened to me with an industry that was especially challenging to sell to.

I got through from the back door, writing for companies that serve multiple industries, including this one, but I wanted more.