A friend of mine, Marie Wiese, wrote in her a little while ago that CEO’s begrudge – even hate - spending money on marketing services or marketing consulting. She says that’s because marketing feels like a series of unconnected projects and tasks with vague un-measurable results.
How To Keep Control When You Work With Consultants
Posted by YWD under MarketingFrom http://blog.yourwebdepartment.com 4664 days ago
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