BizSugar.com › Marketing › How To Make An Explainer Video For Your Startup For Less Than $200

Let’s face it – videos are expensive

In fact I have seen some companies charge several thousand dollars for a one minute video – WOW.

And yet, under the right circumstances, they do add a nice touch to a presentation or home page.

After all, I can personally attest to being a visual learner, and sometimes it truly helps to have a video to accompany a presentation.

At the same time, it’s very debatable how much improvement a video will actually yield.

Jason Cohen, founder of hosting company WPEngine, said in a presentation at The Business of Software that including a video on the home page of his business did not yield any significant lift over the control – even after a bunch of tweaking and call to actions.