How to Make Customers Love You in 2016

Avatar Posted by erikemanuelli under Marketing
From http://www.inc.com 3257 days ago
Made Hot by: advertglobal on December 13, 2015 9:11 am
As we round the corner to 2016, everyone's looking for ways to build upon 2015's successes or overcome its failures. What everyone really wants is an advantage -- an unfair advantage -- something that sets us apart from the crowd and gives us an inside track.

Research indicates that acquiring a new customer costs at least five times more than retaining a current customer. Also, returning customers spend, on average, 67 percent more than new customers.

Make no mistake: new client acquisition is a key component of a successful business. But client retention is the foundation of a sustainable brand.

So what are the keys of building a thriving, customer-driven business?





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