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How to Make Your Marketing Personal (But Not Creepy and Weird)

Posted by megantotka under Marketing
From http://www.jeffbullas.com 2725 days ago

Sometimes it’s a struggle for brands to walk that fine line between personal/friendly and creepy/weird.

It’s really hard to strike the right balance when it comes to achieving a memorable tone of voice.

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“I agree!...”

“It does take a little time to get used to!...”

“Hi, Martin! Kristianstad. And you? Have a great day! /Peter....”

“Nice article....”

“Tone is so important....”

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