BizSugar.com › Marketing › How to Optimise Your Business for Mobile - AppInstitute

It is becoming increasingly difficult for business owners to ignore mobile, and that’s good. Ten years after the launch of the first iPhone, more than half the mobile phones currently in use are smartphones. And two years have passed since Google first announced that the number of searches taking place on a mobile device exceeds those taking place on a computer. Despite this, one doesn’t need to look very hard to find businesses that are still not optimised for mobile. They either don’t have a mobile-friendly website, aren’t visible on local search, or still rely too heavily on traditional marketing, without ever accounting for how their customers’ behaviour has changed...