Whether you like it or not, pricing is deeply linked to your sense of value. How much value do you think you offer and how much value do your potential clients think they’re getting? Often, there’s a big, hairy gap between these two questions, with nothing but your quote to bridge it.
This post tell you how to put the numbers together for your copywriting quote.
How to quote for copywriting: My experience is your shortcut!
Posted by
copywritematters under Marketing
From http://copywritematters.com 3307 days ago
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Comments
3306 days ago
I get the idea that a lot of contractors and freelancers believe per project is the way to go. My question is what process do you then take to arrive at that number? After all, per word or per hour have very simple formulas for working out how much your bill will be. But per project? Where do you start? I wonder if you could lay out just your general approach for the benefit of the BizSugar community.
3306 days ago
The key is in this paragraph:
My first step in quoting is to look at the word count or number of pages, calculate how long it would take me to research and write (based on my experience), add time for ‘the rest’ and multiply that by my hourly rate.
I generally estimate about 60% of the effort goes into creating the first draft.
In summary, I estimate how long it will take to take the brief, research and write the first draft. Then I add about 20% for revisions and multiply the total by my hourly rate. So I do use an hourly rate. I just don't share that rate with my clients.
Then I add in extras like professional proofreading etc.
Finally, I jiggle the numbers around if I think it's too high. That jiggling usually begins with trimming how long that first draft will take. After all, not many copywriters have as long as they like to write so it can be a good writing challenge!
I hope that helps! :)