How to Rebrand Your Business Without "Pulling a Miley"

Posted by ShannonW under Marketing
From http://www.scottsmarketplace.com 4095 days ago
Made Hot by: seobromino on August 30, 2013 2:41 pm

When it comes to rebranding gone wrong, Miley Cyrus can be considered a real, live, twerking case study. Learn how you can rebrand without pulling a Miley.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by AngelBiz
4094 days ago

"Pulling a Miley" is never a good idea, particularly for established businesses. It takes a long time and lot of nurturing to develop a brand and make people trust it. Unfortunately, all of it can come crashing down within minutes with "Miley" type stunt.

You have offered excellent analysis and advice on branding. Great post.

- 0 +

Written by ShannonW
4092 days ago

Thanks, AngelBiz! There's definitely a right and a (very) wrong way to rebrand your business, which Miley is so kindly demonstrating for us every day. :)

- 0 +