BizSugar.com › Marketing › How to Repurpose Old Archived Content to Good Marketing Use

If your old content isn’t getting search and social traction it deserves, there is lots of stuff you can do to with them to give your marketing a major lift. Archived blog posts can work hand-in-hand with newsletters and email campaigns.
For those truly timeless posts or ones that have become thematic again, you can alert bloggers in the appropriate niche to their existence and politely ask for a mention and backlink. Bloggers are always looking for great reference studies or reports to share with readers.