BizSugar.com › Marketing › How to Set a Marketing Budget that Fits your Business Goals and Provides a High Return on Investment

By Caron Beesley. Whether you run a small business or a multi-million dollar corporation, marketing is essential to your profitability and growth. Yet many small businesses don’t allocate enough money to marketing or, worse, spend it haphazardly. But how much money should you allocate to marketing? And how can you spend it wisely? Here are some tips that can help you do both: