How to Tap Into the Grandparent Market

Posted by NetworkSolutions under Marketing
From http://www.networksolutions.com 4816 days ago

If you think today’s grandparents are wearing housecoats, using walkers and living on skimpy pensions, think again. A new study of grandparents from Metropolitan Life, reported by MediaPost, finds that most are Baby Boomers aged 45 to 64 (still of working age) who have money to spend and are spending it “lavishly” on their grandkids.

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Comments

Written by businessavante
4816 days ago

Hi Rieva.

This definitely jibes with what I've seen - grandparents in their 30's, even.

I think this might create a double-layer of "sandwich generations" in the middle supporting both ends - parents & young grandparents supporting their own children and grandchildren, and assisting their aged great-grandparents (though not necessarily financially in the latter case).

Duncan

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