BizSugar.com › Marketing › How to Tell Your Company Story in an Authentic Way

In a consumer world full of websites and apps that direct customers to the cheapest gas, best deals and lower-priced everything, it can be increasingly difficult to earn customer loyalty. Sometimes your business can’t or won’t compete on price for products and services, so you must gain customer attention through other means.
Making that human connection with a customer through telling your company’s story is one such way to get that attention. There is a collection of consumers out there that want their purchasing power to have meaning and to make a difference in the world. These are the people who bestow loyalty to companies that have a compelling story.