BizSugar.com › Marketing › How to Trademark a Scent Like Play-Doh

Get a whiff of this: Play-Doh, the modeling clay beloved by children (and adults) everywhere, has applied for its own trademark. Not for the name—that has long been protected—but for its scent. Law360 reported that on February 14th, Hasbro filed an application with the U.S. Patent and Trademark Office to trademark Play-Doh’s signature scent.