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A New York ad agency used this process to help back up an audacious guarantee. You can use the process, too.


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Written by KingQuist
3935 days ago

Although CRIT can point out errors and weak transitions it doesn't serve as a replacement for proper testing within the actual target group. In the age of digital it is very easy to test headline and copy. Use CRIT to find spelling and grammatical errors but also use proper split testing theory to choose winners.
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Written by tiroberts
3936 days ago

It's important to have strong copy writing skills, especially when writing a sale letter. Thanks for sharing your perspective with us.
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