BizSugar.com › Marketing › How Your Law Firm Can Maintain a Successful Blog

Why do law firms need to blog? It’s a great question.
Blogging is one of the most widely-used content marketing tools. Many law firms have reaped the lead-generating benefits of successful blogs.
Yes, they can be time consuming and yes, it can be hard to come up with good law firm blog ideas. Blogging isn’t easy, but blogs are certainly worth the time and effort.
When you use a law blog to engage with your prospects, it increases their trust in your firm. Blogging also positions your law firm as an authority.
Providing value with your blog is a very powerful way to convert prospects. Leads generated from content marketing are eight times (PDF) more likely to close.