BizSugar.com › Marketing › How Your Startup Can Survive Competition Against Content Marketing Giants

Large corporations have a series of resources that small companies and startups don’t have and when the game becomes a little tougher they can simply add new assets to their content strategy.
Well-established businesses can leverage their reputation and brand awareness. This means that, when being presented two similar pieces of content, readers are more likely to read a post published by a recognized authority in that field.