How brands thrived during the Great Depression

How brands thrived during the Great Depression - http://www.imediaconnection.com Avatar Posted by wontonu under Marketing
From http://www.imediaconnection.com 4027 days ago
Made Hot by: on November 5, 2008 7:13 am
Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival.

To begin, not all was doom and gloom during the Great Depression. It was a time when those who knew what they were doing made great economic strides, and the very nature of the Depression was an economic boon for them. It was a time when several companies benefited from aggressive marketing while their rivals cut back.

Generally speaking, those companies that not only survived but also thrived during the Great Depression were those that continued to act as though there were nothing wrong and that the public had money to spend. In other words, they advertised. These are industries that didn't wait for public demand for their products to rise. They created that demand even during the most difficult of times.





Comments


Written by suzyQ
4023 days ago

Interesting to see how little sales dropped for everything but durables.



Written by ArmadaIG
4027 days ago

GReat article!



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