As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a priority to obtain it and provide it to prospects.
Here are two ideas for generating testimonials that I have found to be effective.
How To Get Great Testimonials
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From http://www.evancarmichael.com 5940 days ago
Made Hot by: macromax on April 22, 2008 5:45 pm
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