BizSugar.com › Marketing › IBM’s Great Marketing Campaign: IBM Teams with Jeopardy! to Introduce Watson

In one of the greatest marketing campaigns ever, IBM teamed with Jeopardy! for the Jeopardy! IBM Challenge. For months prior to the event, the challenge had been promoted on Jeopardy!. In addition to piquing the interest of the casual viewer, the promotion of this man vs. machine contest on Jeopardy! would generate word of [...]