"A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.' A great brand is a story that's never completely told. A brand is a metaphorical story that connects with something very deep — a fundamental appreciation of mythology. Stories create the emotional context that people need in order to locate themselves in a larger experience."

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!