BizSugar.com › Marketing › Inside Indonesia’s massive eCommerce sales day: Harbolnas

Bulging wardrobes, near-empty bank accounts and stressed shoppers - all the joys of an end of the year filled with retail sales and discounts. Of all the global sales that went on at the end of 2015, one in particular caught our eye: Indonesia’s online shopping day Harbolnas. What’s the ‘deal’ with it? We’ve got the details in a two-part series: what it is, who's shopping it, and how its popularity is helping to shape the future of eCommerce in Indonesia.