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Interruption Marketing by Kanye West

Posted by ryantaft under Marketing
From http://www.catalystmarketers.com 5127 days ago

Kanye West interrupted Taylor Swift's acceptance speech at the 2009 MTV VMA Awards which gave small businesses a chance to see why interruption marketing fails.

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Written by businessavante
5128 days ago

Did it fail if he got notoriety out of it?-(On this blog, for one.) Isn't this at least his 2nd go at it?-(I know he was on SNL a year or two ago, and he/they lampooned a similar episode.) If so, maybe he considers it "shtick".

businessavante

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