Is Content Marketing A Waste of Time for Brands?

Posted by mapleleafmark under Marketing
From http://www.markevans.ca 2747 days ago
Made Hot by: deanuk on May 12, 2017 3:04 am

Does it make sense for every brand to embrace content marketing simply because it is something everyone else is doing?

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Comments

Written by tiroberts
2743 days ago

I actually don't think that content marketing is a waste of time or any type of business it just depends on where you are in your business

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Written by lyceum
2743 days ago

I think all brands should take into account how much return on engagement they get from their social media activities. The return on investment (in energy, time and resources), will come along, if you have the right time perspective. Things take time.

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Written by lyceum
2744 days ago

It shouldn't be a waste of time, if you do it in the right way! ;)

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Written by mapleleafmark
2744 days ago

Agreed, but I think some brands should take a ROI-driven approach to content marketing to see if it delivers as well as other options.

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