Is Influencer Marketing a Trendy or Smart Strategy?

Posted by GrowMap under Marketing
From http://smallbiztrends.com 3468 days ago
Made Hot by: fundpr on May 28, 2015 6:22 pm

Anyone who thinks influencer marketing is a "trend" better wake up. "If the history of PPC is any indication, influencer marketing ad budgets — and prices — will continue to rise as more businesses pile on to what works. So it makes sense to get onto this trend early for your own advertising needs."

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Comments

Written by lyceum
3465 days ago

Is this an example of the Long Tail?

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Written by amabaie
3468 days ago

Right on, Alex! This is not a just a new trend, it's the popularization of an old trend that was once available only to the really, really big boys. They would round up the Gold Medalists and triple Platinum artists and fork over wheelbarrows of gold to have them endorse their products.

Now smaller companies with smaller wheelbarrows of copper (still quite valuable, mind you) can round up lesser influencers. Thanks to the Internet, lesser influencers actually exist. And thanks to the Internet, you don't need a huge media buy to do promotions.

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Written by techinplainenglish
3468 days ago

Thank you David!

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Written by techinplainenglish
3468 days ago

I love Tomoson's attitude toward influencers. The ones with high engagement, high reach etc should get more. This is not to say that newbie bloggers should be excluded. But as Tomoson said they should not get what the high-capital influencers get (At least not at first). What's fair is fair -but yes, at the same time there's room for everyone HOWEVER let's be real re: who deserves what.

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