Is It Better to be Bad or Bizarre than Boring? – Seth Godin on Being Remarkable | Small business news; tips; networking

Posted by alastair under Marketing
From http://www.sitestreamseo.com 5182 days ago
Made Hot by: Entrepreneurosaurus on September 15, 2010 6:52 am

Is it possible that being good is not good enough? You might have the best thing since sliced bread but did you know that for 15 years after sliced bread was invented, nobody bought it? You build a business by spreading your message. In today's world of social sharing is it better to be bad or bizarre than boring?

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Comments

Written by alastair
5179 days ago

Yeah. I have to say that making the message "remarkable" can be a real challenge sometimes. I suppose that's why the really creative thinkers get the big bucks.

Now that I think of it, that's something else that isn't necessarily obvious to a lot of small businesses. Turning your message from another Blah, kind of me too, message to something that could excite someone (even a small group). That is something worth paying for.

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Written by ShawnHessinger
5180 days ago

Alastair,

I could watch this video a million times and it always inspires me. Why is it so hard to market some products and services? Because NO ONE WANTS THEM. Having trouble figuring out why your business is struggling? Look at what you're offering. Does it excite you...or anyone else? The person who can spread their idea wins, but this presupposes it's the right idea.

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