BizSugar.com › Marketing › Is Marketing an Expense or an Investment? Dollar-Cost Averaging Your Marketing by Ed Mayuga

With tough economic times, it is understandable for a small business owner to want to cut costs wherever possible. Unfortunately, one of the first things to go is marketing, which is viewed as an expense, because it takes time, effort, and money for a consistent brand message, and the perception is that the return on investment is hard to track.