BizSugar.com › Marketing › Is Your Green Marketing Misleading?

If you’re marketing your business’s products or services as environmentally friendly, you’d better watch out. According to the latest Cone Green Gap Trend Tracker survey, Americans strongly disapprove of companies whose green marketing efforts are less than honest. Some 71 percent who will stop buying a product if they feel misled by an environmental claim, and more than a third (37 percent) will boycott the company’s products altogether.