BizSugar.com › Marketing › Is Your Website Working For You? What You Need To Do To Make It Your Online Salesman.

A business website is the hub of your online presence.

It is the medium through which you consolidate all of your online efforts including SEO, social media, PPC and video among others. If these efforts are to become of value to you, your website must be able to convert incoming traffic into leads and eventually the leads into sales. That is the primary objective of any business website.