Jonathan's Card - A Viral Marketing Campaign? | Small business news; tips; networking

Posted by lyceum under Marketing
From http://www.teaparty.nu 4854 days ago

Do you think that Jonathan’s Card is a slick marketing campaign endorsed by Starbucks, or is it the real deal? Have you heard about the Italian tradition called caffè sospeso? Do you use your mobile phone for buying stuff on the go?

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
4853 days ago

Duncan,

Thanks for the explanation of the word, Gubmen. Gubbe is geezer in Swedish! ;)

- 0 +

Written by businessavante
4854 days ago

Interesting, Martin. I assume the Gubmen tax it at the normal rate that the cup of coffee would bring?

What if the picture is worth More than the coffee - how do they tax it then? (This is my problem with barter - it's fine, but if the Gubmen find out, they'll expect a piece of the action.)

Duncan

- 0 +

Written by businessavante
4854 days ago

Ha!! I love it! Gubmen is my euphemism for the "government". Somehow, it seems fitting.

- 0 +

Written by lyceum
4854 days ago

Duncan: What is "Gubmen"?

- 0 +

Written by HeatherStone
4854 days ago

Hi Martin,

I have no specific suggestions for you here but I think the Starbucks question is an interesting one. If nothing else, it would seem to be a pretty revolutionary way of making a purchase.

- 0 +

Written by lyceum
4854 days ago

Heather: Thanks for your input. I think it is an interesting experiment. The question is if the big coffee chain sponsored this campaign in any way?

@JoeManna tweeted:

@Lyceum Starbucks pulled it.

https://twitter.com/#!/JoeManna/status/103136266098446336

@talkaboutdesign tweeeted:

@bizsugar @lyceum Pay It Forward Card is here. Share a cup of coffee with a friend today! tinyurl.com/3ka6cag

http://twitter.com/talkaboutdesign/status/103191487239553024

- 0 +