BizSugar.com › Marketing › Keeping an Eye on the Competition -- Sort Of

Most businesses put a huge focus on competitor research, and for good reason. Your competitors can tell you a lot about your industry, your progress, and give you ideas about where you want to be in the future and how to get there. However, what many don’t consider are their indirect competitors. It’s true that they are not quite as important, but if you’re looking to get more advanced in your online marketing and want to get creative, analyzing your indirect competitors can offer you a lot of great information.