BizSugar.com › Marketing › Laughter Is Contagious: Use Humor to Make Your Brand Go Viral

We can all think of hilarious grumpy cat memes or advertisements that make us crack smiles. We’re hardwired to enjoy things that make us laugh, grin, and feel good — and we remember this emotion when we shop. When a brand finds the warm, fuzzy soft spot with its consumers, they see incredible returns for their efforts. Humor is an effective way to cultivate personal connections with your audience and increase profits … if you know how to make it work for you.