BizSugar.com › Marketing › Lead Generation vs Lead Nurturing: Everything You Need To Know

In spite of being a part of the same customer journey, lead generation and lead nurturing are two totally different concepts. And play different roles in your business process.

These are the two aspects of your customer journey that will highly impact your acquisition and retention process.

So, before we get started with the difference between lead generation and lead nurturing, let’s look at the meaning of these terms.