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Lead-To-Revenue Management Fosters Marketing/Sales Alignment

Lead-To-Revenue Management Fosters Marketing/Sales Alignment - http://btobsalesandmarketing.com

Posted by mmangen under Marketing
From http://btobsalesandmarketing.com 4064 days ago

I’ve been having a lot of conversations, recently, about sales and marketing alignment. For a while I have been saying that a managed lead-to-revenue process will catalyze a new collaborative relationship between sales and marketing.

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