Learn to boost click-through rates by 800%

Posted by Ihya1324 under Marketing
From http://blog.scoop.it 3305 days ago

Something had to change. So, I set out to do some good old-fashioned research and make a list of email marketing best practices to follow in the future.

Here’s what I found. The information that follows (including teardowns of 10 successful marketing emails and how to use psychology to get more clicks), helped us increase our average CTR by over 800%.

So first, some good news for those who promote content over email.

* Open and click rates are far higher on emails promoting content than emails promoting offers

* Email also has the highest conversion rate (66%) when it comes to making purchases as a result of marketing messages.