BizSugar.com › Marketing › Leveraging Facebook for better Business Branding | Position2 Blogs

It is an established fact that Facebook is one of the most popular social networking sites today. Some social networking sites are personal and some formal, but Facebook is a mix of both. It has a major impact on business primarily because the creating pages and groups as a marketing/educational/promotional aspect is free and effective compared to some of the paid advertising methods. Facebook can be used effectively to build a business presence and influence the target audience.