Local as Differentiator

Posted by ducttape under Marketing
From http://www.ducttapemarketing.com 5616 days ago

Several years ago, Hilary Brown decided to open a burger joint in Lawrence, KS. She readily admits that folks around town questioned whether the world, or for that matter Lawrence, needed another place to get a hamburger. After all, this is a college and fast food is plentiful.

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Written by ShawnHessinger
5616 days ago

Today so many businesses claim to be local, but all this really means is that they are locally owned selling the same products as big chains and usually at higher prices because they aren't able to buy at the same volume. They're hoping local people will care about the fact that the business owners are local, but, of course, they don't. It isn't about the owners. It's about the product. The product at Local Burger is...well...local. And that makes all the difference.

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