BizSugar.com › Marketing › Loyalty and Growth: Why Every Company Needs to Harness the Power of Referrals - Mingly

No matter what kind of business you’re in, no matter what size your company, it turns out that customer referrals are the key to growth. We hear a lot of buzz about customer loyalty, which encompasses all sorts of metrics from retention to satisfaction, but the best indicator of loyalty that drives bottom line results comes from one simple behavior: the willingness for a customer to put their own reputation on the line and recommend your product or service.