BizSugar.com › Marketing › Main Reasons to Attend Marketing Conferences

While some may say there is a million and one reason to attend conferences, when it comes to conferences on marketing I like every attended trade show to bring measurable results. Then it has a truly positive ROI in my eyes (hence, a good reason to be there). Just as 74% of CEOs I believe that a hype is always a wrong thing to spend time on. As marketers we always want to focus on measurable performance — always and everywhere (conferences included)...