“Born to Be Wild, Aging Bikers Settle for Comfy” by Jesse McKinley in The New York Times on Sept. 13, documents a seismic change in motorcycle marketing. To sum it up, three-wheeled motorcycles – trikes – are rapidly becoming the cycles of choice for tens of thousands of baby boomers.
Makers Bet on Three-Wheelers as Baby Boomers Age
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stepbystepmarketing.com under Marketing
From http://www.stepbystepmarketing.com 4422 days ago
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