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Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented at the Silverpop conference earlier this year and shared some data on their transactional emails. Transactional emails account for only 4.1 percent of overall email volume, but these campaigns generate over 40 percent of all revenues produced by transactional and regular email campaigns combined.